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Event Planning Entrepreneur Program

Event Planning Certification OnlineProgram Duration: 6 Months
Course Contact Hours: 450
Student Tuition: $4,000.00

This event planning certification online program combines a two course training track:

  • Event Planning Certification Online Course
  • Start Your Own Business Entrepreneur Courses

The event planning business is not only expanding, but it could be very profitable. If you have imagination, people skills and great organization, an event planning company might be the job of your dreams. The two largest challenges are establishing your credentials as well as getting clients. Our Event Planning Certification online course can help you get going.

The Job Outlook
Employment of meeting, convention, and event planners is anticipated to expand 44 percent from 2010 to 2020, much faster in comparison to the average for many occupations. As businesses and organizations become significantly more international, conferences and conventions are predicted to become much more important. For several of these organizations, meetings are the only time they can bring their associates together. Despite the spread of internet correspondence, face-to-face interaction is irreplaceable. Additionally, industries and businesses increasingly recognize the worth of employing expert meeting planners who can provide superior meetings at the best available price.


Event Planning & Management


Event Planning & Management
Event planners need professional quality information which discusses every little thing from the best ways to decorate, to using technology, and anything in between. In this program you will master that information and much more. It is through planned events that we remember our shared past, our friends, family, and community.

We include information on greener events, corporate social obligation, international best practices, and the growing event field. You will additionally learn just how technology, including the use of social media sites, can be taken advantage of to improve the financial, environmental, and other critical outcomes of a special event.

Prerequisite(s): None

After finishing this course, you will have the ability to:

  • Specify the principles of event leadership.
  • Recognize the steps for planning an event budget, dealing with problems, and also making critical decisions.
  • Recognize the criteria for dealing with vendors, securing a space, and marketing the event.
  • Recognize legal considerations and guidelines for writing event contracts.
  • Identify the steps when it comes to beginning your own event planning business.

Start Your Own Business Entrepreneur Courses


Are you familiar with products like Apple Computers, Mrs. Field’s Cookies, and more? Entrepreneurs
brought these products into your world. Folks that create theri very own business and are self-employed are entrepreneurs. An entrepreneur is a person who’s recognized an opportunity to start a business that some individuals might never have noticed– and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others notice little and nothing– or see it too early or too late.

This “Start Your Own Business” course will help you form the business you want. Through this program you will be improving your business plan along with setting up a quick inclusive synopsis of the particulars you wish to have in your new business.

After taking this program, you should have the ability to:

Understand entrepreneurship and also opportunity.

  •  Identify the actions for having a business plan and also marketing strategy.
  • Identify methods for taking care of costs as well as developing a financing solution.
  • Understand commercial law and also the importance of contracts.
  • Identify techniques when it comes to increasing your business and then at some point selling it.


Upon successful completion of our Event Planning and Management course, students will be prepared for an entry-level job in the Event Planning industry and to sit for the NCCB national certification exam to become a Certified Event Planning Specialist (CEPS).


Event Planning & Management Module 1
Event Leadership

  • Anthropological & Sociological Origins
  • Global Business
  • The Event Leadership Profession
  • Demographic Changes
  • Career Opportunities
  • The 5 Phases of Event Leadership
  • A Blueprint for Your Event
  • Comprehensive Needs Assessment
  • Good Communication
  • Corporate Social Responsibility (CRS)
  • Developing & Implementing the Event
  • Research the Event
  • Design a Program
  • Develop a Theme
  • Manage the Timeline
Read Full Course Outline
Event Planning & Management Module 2
Event Administration

  • Identify Leadership Characteristics
  • Make Critical Decisions
  • Solve Problems
  • Human Resource Management
  • Recruiting Staff & Volunteers
  • Effective Organizational Charts
  • Financial Administration
  • Maintain Event Records
  • Forecast Projected Revenues
  • Identify Sustainable Funding
  • Plan an Event Budget
  • Greener Events
  • Reduce Your Carbon Footprint
  • Minimize Waste
  • Implement Energy Efficiency
  • Market Your Greener Event

Event Planning & Management Module 3
Event Coordination & Marketing

  • Managing Vendor Contracts
  • Coordinate Catering Operations
  • Conduct & Analyze Site Inspections
  • On-Site Event Production
  • Integrate New Technologies
  • Event Contingency Plans
  • Registration Operations
  • Lighting, Sound, and Video
  • Event Leader as Producer
  • Advertising & Public Relations
  • Promotions & Sponsorships
  • The 5 Ps of Event Marketing
  • Promote Fairs & Festivals
  • Online Marketing
  • Using Social Media

Event Planning & Management Module 4
Legal, Ethical, Risk Management & Technology

  • Legal Event Documents
  • Control Liabilities
  • Risk Management Procedures
  • Inclusiveness, Morality & Ethics
  • Comply with ADA
  • Avoid Ethical Problems
  • Corporate Social Responsibility (CSR)
  • Measure the Social Responsibility Index
  • Technology & Event Planning
  • Using Mobile Technology
  • 360-degree Event Experience
  • Building Your Resume
  • Career Advancement
  • The New Best Practices
  • New Frontiers in Planning Events

Event Planning & Management Module 5
Corporate Events

  • What is a Corporate Event?
  • The Future of Corporate Events
  • Types of Venues
  • Anatomy of a Venue
  • Types of Staging
  • Choosing the Best Stage for Your Event
  • Types of Seating
  • Choosing the Best Seating for Your Event
  • Introduction to Rigging
  • Rigging Equipment
  • Introduction to Lighting
  • Elements of Lighting

Event Planning & Management Module 6
Audio, Video & Design

  • Video Basics
  • Video Cameras & Controls
  • Introduction to Audio
  • Understanding the Sound System
  • Types of Speakers & Presenters
  • Presentation Management
  • The Value of Rehearsals
  • Design Teams & Processes
  • The Proposal Response Process
  • Designing from the Ground Up
  • Drafting Software
  • Venue Floor Plans
  • The Fire Marshal’s Approval

Event Planning & Management Module 7
Developing & Presenting the Design

  • The Fundamentals of Design
  • Developing a Design Palette
  • Scenic Design
  • Design Approaches
  • Environment Design
  • Providing Atmosphere
  • Scenic Materials & Construction
  • Scenic Specialty Items
  • Dealing with Transportation
  • Presenting Your Design
  • Effective Presentation Methods
  • Ordering Your Presentation

Event Planning & Management Module 8
Start Your Own Event Planning Business

  • The Event Planning Industry
  • Who Hires Event Planners
  • Conducting Market Research
  • Building Your Business Foundation
  • Finding Your Niche
  • Creating a Map for Success
  • A Day in the Life
  • Developing Design Ideas
  • Getting Started
  • Choosing a Business Location
  • Financing Your Business
  • Buying Equipment & Inventory
  • Fundamentals of Hiring Employees
  • Paying Employees
  • Marketing Your Business
  • Managing Your Finances
  • Keeping Your Business Healthy

Start Your Own Business


Start Your Own Business Module 1
Entrepreneurial Pathways

  • Defining Entrepreneurship
  • What Entrepreneurs Do
  • Free Enterprise Economies
  • Finding & Evaluating Opportunity
  • Examining Profits
  • Creating Business from Opportunity
  • Creating a Feasibility Analysis
  • Developing a Business Plan
  • Defining Your Business
  • Analyzing Your Competitive Advantage
  • Viability Testing
  • Valuing a Business

Start Your Own Business Module 2
Integrated Marketing

  • Exploring Your Market
  • Marketing vs. Selling
  • Market Research
  • Market Segments
  • Positioning Your Product or Service
  • Developing Your Marketing Plan
  • Marketing Mix
  • Pricing Your Products
  • Breakeven Analysis
  • Smart Selling
  • Effective Customer Service
  • Principles of Selling
  • Successful Sales Calls
  • Customer Relationship Management

Start Your Own Business Module 3
Cost Analysis

  •  Understanding & Managing Costs
  •  Identify Required Investment
  • Analyze Fixed Operating Costs
  • Calculate Gross Profit
  • Financial Record Keeping
  • Financial Statements
  • Income Statements
  • Examining a Balance Sheet
  • Financial Ratio Analysis
  • Calculating Return on Investment
  • Same-Size Analysis
  • Quick, Current & Debt Ratios

Start Your Own Business Module 4
Financing Strategy

  • Cash Flow Management
  • Cash vs. Profits
  • Cash Flow Statement
  • Cash Budget
  • Taxes
  • Filing Tax Returns
  • Financing Preferences
  • Types of Business Financing
  • Debt vs. Equity Financing
  • Identifying Sources of Capital
  • Stocks & Bonds as Investments

Start Your Own Business Module 5
Operating For Success

  • Addressing Legal Issues
  • Managing Risk
  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Operations in a Business
  • Production-Distribution Chain
  • Supply Chain Management
  • Managing Suppliers
  • Managing Inventory
  • Facilities Location & Design

Start Your Own Business Module 6
Growing Your Business

  • Management
  • 10 Basic Tasks Handled by Managers
  • Leadership Styles
  • Organizational Cultures
  • Organizational Structure
  • Human Resources Management
  • Ethical Leadership
  • Incorporating Social Responsibility
  • Ethical Practices
  • Growing Your Business
  • Franchising
  • Licensing
  • Cashing in Your Brand
  • Methods for Valuing a Business

Required Materials:

  • Special Events: A New Generation and the Next Frontier by Joe Goldblatt
  • Freelancer’s Guide to Corporate Event Design by Troy Halsey
  • Start Your Own Event Planning Business by Entrepreneur Press
  • Entrepreneurship: Starting and Operating a Small Business by Steve Mariotti & Caroline Glackin

System Requirements:

Internet Access

  • Broadband or high-speed internet access is strongly recommended. Broadband includes DSL, cable, and wireless connections.
  • Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.


  • Virtually all Windows-Mac hardware configurations and processors are acceptable.
  • 1 GB RAM recommended
  • Software
  • Operating Systems
  • Windows XP or Vista and Mac OS X 10 and higher
  • Web Browsers
  • Mozilla Firefox 2 and 3 (previous versions will work also) o Internet Explorer 6, 7 and 8 o Safari is not currently recommended as it cannot display certain Moodle editing menus for both students and instructors
  • Media Plug-ins (These may be required depending on your course media-click on the links below to download the latest versions)
  • Adobe Flash Player
  • Adobe Acrobat Reader
  • Apple Quicktime
  • Windows Media Player
  • Real Player
  • PowerPoint Viewer (use this if you don’t have PowerPoint)