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Start Your Own Business


How To Start Your Own BusinessProgram Duration: 2 Months
Course Contact Hours: 150
Student Tuition: $2,000.00

Overview 

Have you ever enjoyed a Mrs. Field’s cookie? Operated an Apple computer? Heard a hip-hop CD? Entrepreneurs brought these types of items to your world. Individuals that launch their unique businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as profits are concerned. An entrepreneur is somebody who’s seen a chance to set up an enterprise which other individuals may not have noticed– and leaps at it skillfully. Entrepreneurs can shape as well as generate an opportunity where other people see little or even nothing at all– or perhaps see it prematurely or far too late.  This “How To Start Your Own Business” class will help you create the business you want. Throughout this course you will be working on your business plan as well as developing a swift complete overview of the aspects you want to have and how to start a business.

Prerequisite: None

After finishing this course, you should be able to:

  • Understand entrepreneurship and opportunity.
  • Pinpoint the actions for establishing a business plan and marketing strategy.
  • Identify techniques for dealing with costs and developing a financing strategy.
  • Understand commercial law and the value of contracts.
  • Know techniques for growing your business and eventually selling it.
  • Know how to start your own business.

Outline

Start Your Own Business Module 1
Entrepreneurial Pathways

  • Defining Entrepreneurship
  • What Entrepreneurs Do
  • Free Enterprise Economies
  • Finding & Evaluating Opportunity
  • Examining Profits
  • Creating Business from Opportunity
  • Creating a Feasibility Analysis
  • Developing a Business Plan
  • Defining Your Business
  • Analyzing Your Competitive Advantage
  • Viability Testing
  • Valuing a Business
Read The Full Course Outline
Start Your Own Business Module 2
Integrated Marketing

  • Exploring Your Market
  • Marketing vs. Selling
  • Market Research
  • Market Segments
  • Positioning Your Product or Service
  • Developing Your Marketing Plan
  • Marketing Mix
  • Pricing Your Products
  • Breakeven Analysis
  • Smart Selling
  • Effective Customer Service
  • Principles of Selling
  • Successful Sales Calls
  • Customer Relationship Management

Start Your Own Business Module 3
Cost Analysis

  • Understanding & Managing Costs
  • Identify Required Investment
  • Analyze Fixed Operating Costs
  • Calculate Gross Profit
  • Financial Record Keeping
  • Financial Statements
  • Income Statements
  • Examining a Balance Sheet
  • Financial Ratio Analysis
  • Calculating Return on Investment
  • Same-Size Analysis
  • Quick, Current & Debt Ratios

Start Your Own Business Module 4
Financing Strategy

  • Cash Flow Management
  • Cash vs. Profits
  • Cash Flow Statement
  • Cash Budget
  • Taxes
  • Filing Tax Returns
  • Financing Preferences
  • Types of Business Financing
  • Debt vs. Equity Financing
  • Identifying Sources of Capital
  • Stocks & Bonds as Investments

Start Your Own Business Module 5
Operating For Success

  • Addressing Legal Issues
  • Managing Risk
  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Operations in a Business
  • Production-Distribution Chain
  • Supply Chain Management
  • Managing Suppliers
  • Managing Inventory
  • Facilities Location & Design

Start Your Own Business Module 6
Growing Your Business

  • Management
  • 10 Basic Tasks Handled by Managers
  • Leadership Styles
  • Organizational Cultures
  • Organizational Structure
  • Human Resources Management
  • Ethical Leadership
  • Incorporating Social Responsibility
  • Ethical Practices
  • Growing Your Business
  • Franchising
  • Licensing
  • Cashing in Your Brand
  • Methods for Valuing a Business

**Outlines are subject to change, as courses and materials are updated.**

Textbook Included:

Entrepreneurship: Starting and Operating a Small Business by Steve Mariotti & Caroline Glackin

System Requirements:

Internet Access

  •  Broadband or high-speed internet access is required. Broadband includes DSL, cable, and wireless connections.
  • Dial-Up internet connections will result in a diminished online experience.
  • Moodle pages may load slowly and viewing large audio and video files may not be possible.

Hardware

  • Windows hardware configurations and processors are acceptable
  • Mac computers MUST have Microsoft Window Operating Systems over Bootcamp(downloadble  from Apple).
  • 1 GB RAM minimum recommended
  • Operating Systems
  • Windows XP, Vista or 7 and Mac OS X 10 or higher with Windows
  • Web Browsers
  • Google Chrome is highly recommended
  • Internet Explorer is not recommended as it may not display certain menus and links
  • Cookies MUST be enabled
  • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • Kindle Reader App is needed for many of our courses.
  • Adobe PDF Reader
  • Media Plug-ins (These may be required depending on your course media.)
  • Adobe Flash Player (Required for many of our career courses and ALL of our IT courses.)
  • Adobe Acrobat Reader, Apple Quicktime, Windows Media Player, &/or Real Player
  • PowerPoint Viewer (Use this if you don’t have PowerPoint)